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Follow-up to #Authors #Marketing Yourself and your Work article…
If you read all (or parts) of Susan Toy's 5-part marketing series, you might be interested in reading this summary on Chris the Story Reading Ape's blog. Links to each episode are listed at the bottom of the post, so if you missed any parts of the series, you can easily click to be directed … Continue reading Follow-up to #Authors #Marketing Yourself and your Work article…
#Authors #Marketing Yourself and Your Work (Final) Part FIVE
Here’s part five to Susan Toy’s five-part marketing series hosted on Chris the Story Reading Ape’s blog! Again, it’s full of helpful information for authors.
The following is an extract from a talk delivered at the Calgary Public Library in Feb. 2011.
Part 5
Another area of promotion you should consider developing – and only do this if you are comfortable with it – is speaking engagements. Speaking engagements are something your publisher will not arrange for you, unless they are approached directly by a group inviting you to speak. Make sure you are either allowed to sell books or that a bookseller has been asked to look after sales wherever you appear.
Here’s another important statistic I gleaned from reading Get Known Before the Book Deal: Authors who speak at events sell three times as many books. (This book is listed in the bibliography at the end of this post.)
You can give a straight reading from your book, but my preference is to hear an author talk about how…
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#Authors #Marketing Yourself and Your Work Part FOUR
Part Four in Susan Toy’s marketing series is now available to read on Chris the Story Reading Ape’s blog. Whether or traditionally published or self-published, this post is full of practical advice. Marketing your book is about forging relationships – contacting booksellers, striking up friendships with bloggers and other authors, working with your publicist (if you have one) to get the word out about your book. After reading this post, I see areas where I can take positive steps toward better marketing my books. Thanks, Susan, for this amazing series. And thank you, Chris, for hosting Susan on your wonderful blog.
The following is an extract from a talk delivered at the Calgary Public Library in Feb. 2011.
Part 4
Okay, now you’ve completed the further editing, the proofs have been approved, and it’s just a matter of waiting for the printer to produce and ship your book. So, what’s been happening at the publishing house all this time? The main thing they’ve been up to is preparing for, and holding, sales conferences for their sales reps. A catalogue page for your book should have been completed and posted online. Be sure to link to this page on your own blogsite, and direct anyone to it who asks about your book. The reps have been told about you, and they have discussed how they can best sell your book to booksellers, libraries, wholesalers and specialty markets. Some of them may have even read the manuscript. If at all…
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#Authors #Marketing Yourself and Your Work Part THREE
I’m a little late reblogging this. Many of you have probably already subscribed to Chris’ blog and you’ve read Part Three of Susan’s excellent marketing series, but for those of you who haven’t read it, here’s a snippet of the post here along with the link to the original. I’ve been thoroughly enjoying Susan’s articles and I hope you have too!
The following is an extract from a talk delivered at the Calgary Public Library in Feb. 2011.
Part 3
Once the contract is signed, and while the manuscript is being worked on by the editor, is the best time for you to ramp up your web presence. While you wait for the edited copy to be returned to you – and this could take several months – is when you should work on further developing your blog and Facebook presence. This may be a good time, as well, if you haven’t done so already, to create a website (and your publisher may help you with this as they will want you to link to their site), and prepare yourself for the time in the very near future when you can actually call yourself “a published author.”
It’s not too early to announce that you have signed a…
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All I Have to Say 