I finished reading a book on marketing that, while good, worthwhile, and filled with lots of ideas and information (much of which I already use) to get your book out there and selling, it fell short, in my estimation.

Yes, it discussed the importance of building a fan base and giving fans what they want, and it also suggested one way of developing your career as being to call on others more experienced in your field and essentially “use” them and their influence to get ahead (something I didn’t particularly agree with).

But where the book fell short was in not once mentioning the importance of “promoting the writing and books of other authors” or in working with other authors to create a community in which all can thrive. Authors who read and follow the advice in this book will come out looking like lone wolves grasping after sales alone…