So, you’ve written and published a book. Congratulations! Good for you!

And welcome to the club … I have some sobering news, though. You are not the first, nor will you be the last, to write and publish a book – TODAY! So far this year, 2,396,061 books have been published, worldwide. How do you expect its possible for any one book to compete with numbers like that when searching for interested readers, not to mention buyers with money to spend? And how can any one author ever suppose their newly published book is better or more important than those other 2 million+ books, so much better that one author can expect readers, bloggers and reviewers to fall all over themselves in an attempt to help promote and publicize said book?

Many of these delusional, self-centred authors do exist, unfortunately … so many, in fact, that I feel the…